UBC Social Media Brand Channel Summary Report
Evaluating social media strategies is vital. This report offers a snapshot of UBC’s efforts, analyzing engagement, reach, and effectiveness. Through data-driven insights, we highlight successes, identify areas for improvement, and refine our approach to better engage our diverse audience. UBC aims to strengthen its online presence and foster meaningful interactions on social platforms.
Wildlife photo gallery for faculty and staff
The UBC Internal Communications team invited faculty and staff to showcase their wildlife photography skills for a chance to be featured in an exclusive photo gallery on UBC Today.
UBC Content Marketing Performance Report
Our goals this period were to increase brand visibility, enhance engagement, and drive traffic to “Beyond.” We achieved an 8% rise in site visits, a 4% increase in social engagement, and strong ROI from ads. AI-themed stories gained 1,150,007 impressions and 30,087 engagements. A standout piece on the Chinese Exclusion Act supported our inclusive marketing strategy.