Brand and Marketing

We elevate UBC’s profile and reputation with both local and global audiences.

Working with internal and external partners, we communicate UBC’s brand and ensure the consistency of UBC’s brand story. This results in a greater understanding of how UBC is helping to shape a better world.

How do we support UBC?

We promote and manage UBC’s brand and help the university with design and digital communication services.

Our team manages the website and enterprise-wide digital channels, cultivating UBC’s online community and amplifying institutional messages. With our Beyond content-marketing website, we create and promote content that highlights how people at UBC are changing the world.

We provide guidance and resources on design, visual identity, photography, writing and more. Our digital communications experts also build websites and keep the engines running.

While our team is based at UBC Vancouver, we work closely with our colleagues in the University Relations team at UBC Okanagan to ensure activity is coordinated across both campuses.

For more information, email us at

Three dimensional metallic 'UBC' sign set amongst a dense array of buildings

Brand and Marketing team members

John Lo
Senior Director, Brand and Marketing

Adrian Liem
Associate Director, Digital Solutions

Caitlin Campbell
Senior Strategist, Digital Marketing

Carolyn Ali
Senior Content Strategist and Writer

Cindy Connor
Associate Director, Marketing

Flynn O’Connor
Web Developer

Jamil Rhajiak
Associate Director, Brand Communications

Jessica Wooding
Project Specialist, Brand Communications

Mark Pilon
Graphic Designer – Web and Motion

Matt Warburton
Associate Director, Design

Michael Kam
Senior Web Developer

Paul Joseph
University Photographer

Rey Do
Digital Content Design Specialist

Trudy Leung
Brand and Marketing Associate

Yan Li
Digital Communications Specialist

Yuka Sasagawa
Communication Designer

Jahnavi Bali
Digital Marketing Assistant

Britney Kam
Work Learn Video Production Assistant

Dev Dog

Designer Dog

Other teams