Brand and Marketing

We elevate UBC’s profile and reputation with both local and global audiences.

Working with internal and external partners, we communicate UBC’s brand and ensure the consistency of UBC’s brand story. This results in a greater understanding of how UBC is helping to shape a better world.

How do we support UBC?

We promote and manage UBC’s brand and help the university with design and digital communication services.

Our team manages the website and enterprise-wide digital channels, cultivating UBC’s online community and amplifying institutional messages. With our Beyond content-marketing website, we create and promote content that highlights how people at UBC are changing the world.

We provide guidance and resources on design, visual identity, photography, writing and more. Our digital communications experts also build websites and keep the engines running.

While our team is based at UBC Vancouver, we work closely with our colleagues in the University Relations team at UBC Okanagan to ensure activity is coordinated across both campuses.

For more information, email us at

Three dimensional metallic 'UBC' sign set amongst a dense array of buildings

Brand and Marketing team members

John Lo
Senior Director, Brand and Marketing

Adrian Liem
Manager, Digital Communications

Amanda Leier
Digital Marketing Specialist

Carolyn Ali
Content Strategist and Writer

Cindy Connor
Manager, Content Marketing

Flynn O’Connor
Web Developer

Houston White
Senior Strategist, Digital Marketing

Jamil Rhajiak
Project Manager, Enterprise Communications Initiatives

Lee-aye Azami
Manager, Brand and Marketing

Lina Kang
Web Operations Specialist

Mark Pilon
Graphic Designer – Web and Motion

Matt Warburton
Manager, Design

Michael Kam
Senior Web Developer

Paul Joseph
University Photographer

Sydney Ung
Work Learn Video Production Assistant

Trudy Leung
Brand and Marketing Associate

Valerie Wy
Work Learn Digital Marketing Assistant

Yuka Sasagawa
Communication Designer

Other teams