Leadership Communication
Cindy Connor – Manager, Content and Digital Marketing
Summary
In the realm of digital communication, it’s vital to continually evaluate our social media strategies. This report offers a snapshot of UBC’s social media efforts, analyzing engagement, reach, and effectiveness. Through data-driven insights, we aim to highlight successes, pinpoint areas for improvement, and refine our approach to better engage with our diverse audience. By leveraging these insights, UBC strives to bolster its online presence and facilitate meaningful interactions on social platforms.
The Results
Brand social media performance – Our social media presence continues to thrive, with notable performance metrics for the period: April 1, 2023, to September 30, 2023
| – | Apr – June 30 ’23 | Year over year | Benchmark |
|---|---|---|---|
| Engagements | 581.2K | -27.9% | – |
| Impressions+Views Engagements Rate | 3.2% | -32.5% | 2.30% |
| Impressions + Views | 18.2M | +6.7% | – |
| Impressions + Views Per Post | 20.4K | +44.3% | 14.3K |
| Page Posts | 888 | -27.9% | – |
| Followers (Total) | 1.2M | – | – |
| Follower Growth % | 5.13% | – | 3.20% |
| Social Traffic | 25132 | -50.2% | -50.2% |
| Session Per Post | 28 | -32.8% | 20 |
| By Platform | YOY |
| Facebook fans 312.6K | + 2.3% |
| IG Followers 163.8K | + 8.0% |
| LinkedIn followers 573.8K | + 6.8% |
| TikTok fans 6.1K | (no previous data) |
| Youtube subscribers 38.2K | + 4.9% |
| X followers 94.1K | + 2.3% |
| Total followers | 1.2M |