Reimagining UBC News
Bringing UBC News and the UBC Experts Guide together into a single website with a refreshed look and feel, improving engagement rate among direct visitors by 16.2%
Wildlife photo gallery for faculty and staff
The UBC Internal Communications team invited faculty and staff to showcase their wildlife photography skills for a chance to be featured in an exclusive photo gallery on UBC Today.
Chinese Exclusion Act Anniversary; Satellite Event, Exhibit & Symposium Promotion
UBC worked to curate an exhibition at the Chinese Canadian Museum about the anniversary and sponsor three events: a June 23 satellite viewing at UBC Vancouver of a National Remembrance Event held in the Senate chambers in Ottawa, a June 26, 2023 discussion with the museum curator and a September national symposium to raise awareness of this dark chapter in Canadian history.
Digital Certificates & Badges
Digital certificates/badges offered by UBC faculties and Extended Learning required the creation of a hierarchical visual identity system. There is much recognition, credibility and equity in the UBC brand, and faculties benefit by leveraging a consistent look and feel in their digital certificates/badges. Concurrently, the design system and family of templates allows for flexibility for faculties