The UBC Communications portfolio plays a critical role in furthering university priorities, protecting and managing its reputation and fostering a greater sense of community in faculty and staff.
Learn more about the latest collaborations and contributions from the portfolio, including around strategic communications, internal and external engagement, marketing campaigns, and innovative use of tools and technologies.
Filter BY institutional priority
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Brand And MarketingPromoting UBC’s place in world university rankings
Read More >: Promoting UBC’s place in world university rankingsWorld university rankings recognize the University of British Columbia for its excellence in teaching and research as well as its global impact: a place where people shape a better world. Brand and Marketing continues to promote UBC’s results for institutional rankings, highlighting its excellent performance and results.
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Internal Communications‘Staff in focus’ series
Read More >: ‘Staff in focus’ seriesThe UBC Internal Communications launched ‘Staff in focus’ – a new series highlighting our staff members and their work at the university.
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Media RelationsReimagining UBC News
Read More >: Reimagining UBC NewsBringing UBC News and the UBC Experts Guide together into a single website with a refreshed look and feel, improving engagement rate among direct visitors by 16.2%
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Brand And MarketingUBC Social Media Brand Channel Summary Report
Read More >: UBC Social Media Brand Channel Summary ReportEvaluating social media strategies is vital. This report offers a snapshot of UBC’s efforts, analyzing engagement, reach, and effectiveness. Through data-driven insights, we highlight successes, identify areas for improvement, and refine our approach to better engage our diverse audience. UBC aims to strengthen its online presence and foster meaningful interactions on social platforms.
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Internal CommunicationsWildlife photo gallery for faculty and staff
Read More >: Wildlife photo gallery for faculty and staffThe UBC Internal Communications team invited faculty and staff to showcase their wildlife photography skills for a chance to be featured in an exclusive photo gallery on UBC Today.
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Brand And MarketingUBC Content Marketing Performance Report
Read More >: UBC Content Marketing Performance ReportOur goals this period were to increase brand visibility, enhance engagement, and drive traffic to “Beyond.” We achieved an 8% rise in site visits, a 4% increase in social engagement, and strong ROI from ads. AI-themed stories gained 1,150,007 impressions and 30,087 engagements. A standout piece on the Chinese Exclusion Act supported our inclusive marketing…
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Internal CommunicationsCelebrating faculty and staff advancing sustainability at the university
Read More >: Celebrating faculty and staff advancing sustainability at the universityThe UBC Internal Communications team runs an annual story series via UBC Today to highlight the faculty and staff at UBC whose hard work, innovation and dedication often happens behind the scenes. In 2023, we chose the theme of sustainability, which is a key institutional priority at the university, to recognize the work being done…
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Brand And MarketingChinese Exclusion Act Anniversary; Satellite Event, Exhibit & Symposium Promotion
Read More >: Chinese Exclusion Act Anniversary; Satellite Event, Exhibit & Symposium PromotionUBC worked to curate an exhibition at the Chinese Canadian Museum about the anniversary and sponsor three events: a June 23 satellite viewing at UBC Vancouver of a National Remembrance Event held in the Senate chambers in Ottawa, a June 26, 2023 discussion with the museum curator and a September national symposium to raise awareness…
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Media RelationsUBC at COP28, the UN climate summit
Read More >: UBC at COP28, the UN climate summitMedia Relations developed a media campaign to promote UBC’s participation in the 28th United Nations climate summit, COP28, and to highlight the university’s leadership in climate change research and action.
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Media RelationsNew art connects The Reconciliation Pole to Musqueam territory
Read More >: New art connects The Reconciliation Pole to Musqueam territoryUBC Media Relations collaborated with Musqueam to share the story of the new artwork titled θəʔit (truth in English), added to the Reconciliation Pole at UBC. We spotlighted UBC’s commitment to reconciliation and Indigenous Peoples, facilitated media interviews, and raised awareness about the meaningful artwork.
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Brand And MarketingDigital Certificates & Badges
Read More >: Digital Certificates & BadgesDigital certificates/badges offered by UBC faculties and Extended Learning required the creation of a hierarchical visual identity system. There is much recognition, credibility and equity in the UBC brand, and faculties benefit by leveraging a consistent look and feel in their digital certificates/badges. Concurrently, the design system and family of templates allows for flexibility for…
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Internal CommunicationsLeadership one-on-one series
Read More >: Leadership one-on-one seriesThe Leadership one-on-one series was created in 2015 to help the UBC community learn more about the university’s leadership and the people behind the title.