Promoting UBC’s place in world university rankings
World university rankings recognize the University of British Columbia for its excellence in teaching and research as well as its global impact: a place where people shape a better world. Brand and Marketing continues to promote UBC’s results for institutional rankings, highlighting its excellent performance and results.
Biomedical Research Campaign
Campaign designed to increase awareness and recognition for UBC’s leadership in biomedical innovation and immuno-engineering as the home to Canada’s Immuno-Engineering and Biomanufacturing Hub (CIEBH)
‘Staff in focus’ series
The UBC Internal Communications launched ‘Staff in focus’ – a new series highlighting our staff members and their work at the university.
Reimagining UBC News
Bringing UBC News and the UBC Experts Guide together into a single website with a refreshed look and feel, improving engagement rate among direct visitors by 16.2%
UBC Social Media Brand Channel Summary Report
Evaluating social media strategies is vital. This report offers a snapshot of UBC’s efforts, analyzing engagement, reach, and effectiveness. Through data-driven insights, we highlight successes, identify areas for improvement, and refine our approach to better engage our diverse audience. UBC aims to strengthen its online presence and foster meaningful interactions on social platforms.
Wildlife photo gallery for faculty and staff
The UBC Internal Communications team invited faculty and staff to showcase their wildlife photography skills for a chance to be featured in an exclusive photo gallery on UBC Today.
UBC Content Marketing Performance Report
Our goals this period were to increase brand visibility, enhance engagement, and drive traffic to “Beyond.” We achieved an 8% rise in site visits, a 4% increase in social engagement, and strong ROI from ads. AI-themed stories gained 1,150,007 impressions and 30,087 engagements. A standout piece on the Chinese Exclusion Act supported our inclusive marketing strategy.