Overview of Channels

Have something to communicate to faculty and staff at UBC?
There are a number of university-wide channels available to help you reach your audience. Which channel you use will depend on your communication goals, target audience, and message.

UBC Broadcast

 

UBC Broadcasts are used by the university’s senior leadership to communicate time-sensitive, campus-wide messages to faculty and staff in Vancouver and the Okanagan.

Learn more about UBC Broadcast


UBC Bulletin

 

UBC Bulletin is used by the university’s senior leadership to inform and engage broader leadership at the university – namely deans, associate deans, assistant deans, heads and directors, managers and senior professional staff.

Learn more about UBC Bulletin


UBC Today

 

UBC Today is a dedicated website for faculty and staff, with a weekly email sent each Tuesday, highlighting a selection of what’s new that week. The site provides a range of content to support UBC faculty and staff in their work.

Learn more about UBC Today


How the channels work together

 

For an example of how these channels work together, please refer to the following matrix:

Please note: This is a hypothetical example focused on how we might communicate UBC’s strategic planning process, designed to illustrate how the channels work together

Week UBC Broadcast UBC Bulletin UBC Today
1 Advance notice to deans, dept. heads and directors of UBC’s Next Century – outlining process and timeframe
2 Announcement to entire UBC community – formally launching engagement process
3 Feature posting on UBC’s Next Century. Leadership profile on the individual(s) who will be leading the process
4 Report back to deans, dept. heads and directors on what we’ve heard so far
5 Announcement of next wave of engagement
6 Promotion of specific engagement events. Share feedback with wider internal community.
7 Share draft priorities with deans, dept. heads and directors
8 Share draft priorities with broader internal community.
9 Announcement of draft plan for further feedback.
10 A series of profiles on elements of the draft plan.

 


Other campus-wide communication channels

UBC event calendars

If you want to spread the word about an event, consider promoting it via events.ubc.ca or events.ok.ubc.ca and tag for a faculty and staff audience.

Digital signage

If you have a message to communicate that is specific to location, consider using digital signage.

Faculty and Administrative Unit communication channels

Each Faculty and Administrative Unit has its own communication channels. If you are looking to communicate to specific groups of faculty and staff, you may wish to connect with your respective communications and/or marketing team.